Senin, 16 November 2009

Marketing means

MARKETING MEANS

1. Marketing means : The movement of goods & service from manufactures to costumers & to achives the companies objectives.

2. Marketing includes : buying, selling, market resource, transportation storage & advertising.

3. The four P’s are : products, price, placement, promotion they are the four P’s marketing.

4. Product refers to : the goods / services that the company want to sale.

5. Product element includes : refers & development of a new product, research of the potential market, testing of the product to insure quality & the introducing to the market.

6. price is : the mount of money to change for its product. There are three pricing option : above, below, & with the market.

The price is above the market if company change for it’s product above the average price. It is below the market if it changes less than the average price. It is with the market if it charges the same with the average price.

Price leader are producers who establish the average price.

Placement involves getting the product to the costumers. A common chanel of distribution is : Manufacture – wholesaler – retailer –costumers.

Promotion is communication about the product that takes place between buyer & sellers.

There are two major ways promotion occurs : through personal selling, as in a department store ; & through advertising, as in a newspaper or magazine.

The four main elements of making ( product, price, placement, promotion ) work together to develop successful marketing operation that satisfies costumers & achives the company’s objectives.

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